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It Takes More Than Print Advertisements To Sell Your Home

Posted by Lacey Hagler on Tuesday, December 10th, 2019 at 10:46am.

 

Waterfront’s significant digital footprint gives sellers’ properties exposure around the world. Whether it’s a local buyer, a reliable feeder market like the Northeastern U.S., or Europe and Canada, if you work with Waterfront, your property is guaranteed to be seen by an enormous number of qualified and interested buyers.

“I get it,” says Rob Thomson, owner of Waterfront Properties, “It feels good to see your property advertised on the pages of your favorite glossy magazine or local newspaper. It does create a little buzz. Your friends telling you that they saw your property makes you feel good. But it won’t sell your home.” That is why Waterfront Properties uses more than just print advertising.

Waterfront Properties made the decision to incorporate digital media advertising with print over a decade ago. Today, the Palm Beach County based real estate brokerage is reaping the rewards as the total number of websites exposing their sellers’ properties to worldwide audiences has grown into the thousands all around the world.

Waterfront’s significant internet footprint gives sellers’ properties exposure around the world. Whether it’s a local buyer, a reliable feeder market like the Northeastern U.S., or Europe and Canada, if you work with Waterfront, your property is guaranteed to be seen by an enormous number of qualified and interested buyers.

Having invested substantial time and capital into developing the region’s foremost brokerage, Waterfront features an elite, in-house marketing team of writers, photographers and advertisers, all of whom focus exclusively on placing sellers’ properties in the right places as well as on showcasing the best aspects of the property and community.

On the other side of Waterfront’s internet toolkit is an emerging tool in real estate sales: social media. An early social-media adopter, the rest of the real estate industry has tried and failed to catch up. Today Waterfront continues to lead by developing property exposure campaigns specific to social media which has its own set of rules and tools. This, like the Internet, is another way Waterfront captures worldwide buyer interest.

Waterfront’s “secret sauce,” though, remains its people. Comprised of nearly 100 fulltime professionals, Waterfront agents use the time afforded to them by the company’s marketing team to focus all of their time on selling for their owners and finding for their buyers. The company’s exclusive “Captains Club” recognizes agents with annual sales of $10 million or more. Last year, 27 agents were included among the inductees.

Professional relationships are a final, often overlooked, sales tool. Waterfront agents enjoy exclusive formal and informal relationships with top agents and brokers worldwide, these connections often contact Waterfront agents looking for specific kinds of properties for their buyers and sellers. Waterfront agents specialize at matching those prospective buyers with sellers across a variety of local markets.

All this and more enables Waterfront to sell more properties than any other single brokerage in the majority of its micro markets. It is simple, Waterfront’s multipronged approach sells properties! Numbers don’t lie.

Rob Thomson
561.818.6221 | rt@wfpcc.com

Waterfront Properties and Club Communities   |  825 Parkway Street, Suite 8; Jupiter  |  waterfront-properties.com

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