At the 22nd Annual Fall Conference, Waterfront Properties recently received the International Best Website Innovation Award from LRE®.
LRE® incorporates more than 130,000 top-producing brokers and agents, in more than 70 countries and selling over $300 billion annually.
Websites are crucial to real estate as more than 80% of buyers check online first. No one does a better job of attracting buyers than Waterfront Properties, who has twice the dollar value by listing and double the number of represented buyers of its closest competitor. The company is unmatched in Palm Beach County.
Our agency's internet marketing took off about 10 years ago when digital specialist, David Abernathy, was hired take over the marketing aspect of the company. Owner Rob Thomson worked with Abernathy to develop their website to attract buyers searching online for properties on the waterfront. They focused on the specifics- buyers coming from Florida and the entire east coast of the U.S. Quickly the company achieved success, attracting many viewers to listings, which turned into sales.
Now, receiving worldwide attention, Waterfront is well-known for its large marketing team creating recourses for buyers, sellers, and agents alike and the number of visitors it attracts to its site daily. The company is successful at tracking the right audience to the site and matching them with the right properties, agents, and information. Our continuously updated blog lets site browsers read about things to do in the area, fun events, and market info.
The site is a resource for Waterfront's agents too. Rob says every minute Waterfront saves agents from having to hunt for buyer leads and new business is one more minute they can devote to marketing their sellers’ properties.