While the beach has historically been a good place for casual wear, the 1910 motorboat races in Palm Beach provided a place to see and be seen, as you can see in this image of the spectators by Bain News Service.

The Palm Beach Motor Boat Regatta was held annually by the Palm Beach Power Boat Association. Palm Beach society and high society from northern states would  set up chairs and umbrellas on Palm Beach to watch "speedy" motor boats race at a speed around 20 miles per hour.